![]() Cucinelli for the better part of 20 years, as a journalist and now as a retailer,” explained Bruce Pask, who worked as an editor at T: The New York Times Style Magazine, GQ, and Cargo before joining on with Neiman Marcus and its sibling company Bergdorf Goodman as men’s fashion director. “I've had the great benefit of being acquainted with Mr. And then I said to my dad, who by the way passed away just last year after he had reached a hundred years of age, ‘Dad, who sends the swallows every single year? Who sends springtime every year?’ And he just raised his gaze to the heavens and said, ‘Well, you see, spring comes.’”Ĭucinelli (left) and Bruce Pask at a Neiman Marcus event in Dallas. “In 2020, during the pandemic, in the early morning of March the 15th, I saw them fly in. That happens every year.” They nest, he explained, on the walls of the castle in Solomeo, the small, central-Italian village he rebuilt as the headquarters of his brand. And on March the 15th, the swallows will come here. “Everything is blooming, blossoming,” he said through an interpreter. So, when he and I joined a Zoom together one March morning to discuss a new collection and a recent award, we first found ourselves on the subject of spring-and Cucinelli’s late father. He may be the owner of a 45-year-old eponymous luxury label, but the man himself is more apt to delve into weighty matters like philosophy, life, and death than he is to start talking about cashmere or tailoring, even though those are two core elements of his brand. Conversations with Brunello Cucinelli rarely begin with clothing.
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